SnoBall Brownies

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I’ve always had a soft spot for nostalgic treats, and these SnoBall Brownies are exactly that—nostalgia baked into every rich, gooey bite. Inspired by the iconic Hostess SnoBalls, they combine a fudgy brownie base with a fluffy marshmallow topping and a generous dusting of pink coconut. It’s like childhood memories met up with grown-up cravings and decided to throw a party. The layers are distinct yet complementary, offering that beautiful contrast of chocolate, sweet marshmallow, and coconut crunch.

Every time I make these, I’m reminded how easy it is to elevate a classic dessert. You get that deep cocoa flavor from the brownies, the light and airy marshmallow center, and then the playful pink coconut snow on top—it’s just pure joy. Whether you’re baking for a birthday, a potluck, or a midweek treat-yourself moment, SnoBall Brownies always deliver big on fun and flavor.

Why You’ll Love These SnoBall Brownies

These brownies are more than just a pretty face. They’re rich, chewy, and moist with the perfect marshmallow fluffiness layered in. The coconut topping isn’t just eye-catching, it adds a gentle sweetness and texture that balances the dense chocolate base. Plus, the color alone is enough to make anyone smile!

What Kind of Coconut Should I Use?

Sweetened shredded coconut is the way to go for this recipe. It sticks better to the marshmallow layer and gives that classic SnoBall texture and sweetness. If you prefer unsweetened coconut, you can use it—but the overall flavor will be less sweet and slightly drier.

Options for Substitutions

• Brownie mix: If you’re short on time, a boxed brownie mix works perfectly here. Just bake it according to package instructions and let it cool completely before adding the marshmallow layer.
• Marshmallow fluff: Homemade marshmallow or even melted mini marshmallows can be used if you don’t have fluff on hand.
• Food coloring: Use natural beet juice or a plant-based pink food coloring if you prefer to avoid artificial dyes.
• Coconut: If you’re not a fan, you could skip the coconut entirely or substitute with crushed freeze-dried strawberries for a fruity twist.

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Ingredients for These SnoBall Brownies

• Unsalted Butter – Adds richness and moisture to the brownie base.
• Granulated Sugar – Sweetens the batter and helps create a shiny top crust.
• Eggs – Provide structure and ensure the brownies hold together.
• Vanilla Extract – Enhances the chocolate and coconut flavors.
• All-Purpose Flour – Gives the brownies their structure without making them cakey.
• Unsweetened Cocoa Powder – The key to a rich, chocolatey brownie base.
• Salt – Balances out the sweetness and intensifies the chocolate flavor.
• Marshmallow Fluff – Creates the signature fluffy layer that mimics the inside of a SnoBall.
• Sweetened Shredded Coconut – Adds texture and a pop of sweetness.
• Pink Food Coloring – Gives the topping its classic SnoBall look. Gel food coloring works best.

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Step 1: Prep the Brownie Base

Preheat your oven to 350°F (175°C) and line a 9×9-inch baking pan with parchment paper. Lightly grease the sides. In a large saucepan, melt the butter over low heat. Remove from heat, then stir in the sugar, eggs, and vanilla extract until fully combined.

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Step 2: Make the Brownie Batter

Whisk together flour, cocoa powder, and salt in a separate bowl. Gradually add the dry mixture to the wet ingredients, stirring until smooth and thick. Pour the batter into the prepared pan and spread evenly.

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Step 3: Bake the Brownies

Bake the brownies for 25–30 minutes, or until a toothpick inserted into the center comes out with a few moist crumbs. Let them cool completely in the pan on a wire rack before adding the marshmallow layer.

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Step 4: Spread the Marshmallow Layer

Once brownies are cooled, gently spread marshmallow fluff over the top in an even layer. It helps to use a spatula lightly sprayed with non-stick spray to prevent sticking.

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Step 5: Color and Add the Coconut

In a mixing bowl, toss the shredded coconut with a few drops of pink food coloring until evenly coated. Sprinkle the pink coconut generously over the marshmallow layer, pressing down slightly to help it stick.

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Step 6: Chill and Slice

Place the brownies in the fridge for at least 30 minutes to firm up the layers. Once set, remove from the pan using the parchment paper, and cut into squares with a sharp knife, wiping the blade between cuts for clean edges.

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How Long to Prepare the SnoBall Brownies

Making SnoBall Brownies is a mostly hands-on process that doesn’t take much active time, but it does require a bit of patience during the chilling stage.

Prep Time: It takes about 20 minutes to prepare the brownie batter and another 10 minutes to spread the marshmallow and coconut layers after baking.

Bake and Chill Time: Baking requires 25–30 minutes. Once the topping is on, the brownies should be chilled for at least 30 minutes to set properly before slicing.

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Tips for Perfect SnoBall Brownies

• Use parchment paper: This helps lift the brownies out of the pan easily for clean cutting.
• Spray your spatula: Marshmallow fluff is sticky! A quick spray of oil on your spatula or spoon helps spread it evenly.
• Cool brownies completely: Don’t rush this step—warm brownies will melt the marshmallow layer.
• Use gel food coloring: It produces a brighter pink with less liquid, so it won’t make your coconut soggy.
• Refrigerate before slicing: This makes it easier to get neat squares with distinct layers.

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Watch Out for These Mistakes While Cooking

• Undercooking the brownies: If they’re too gooey, they won’t support the marshmallow layer well.
• Overmixing the batter: This can make the brownies cakier than fudgy.
• Spreading fluff too soon: Wait until the brownies are cool or the fluff will slide off.
• Using too much food coloring: A little goes a long way. Too much can make the coconut wet and clumpy.
• Skipping the chill time: This results in a messier, less layered final product.

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What to Serve With SnoBall Brownies?

1. Cold Brew Coffee

The rich chocolate and sweet coconut balance perfectly with the boldness of iced coffee.

2. Vanilla Ice Cream

Serve a warm brownie square with a scoop of vanilla ice cream for the ultimate indulgent dessert.

3. Fresh Berries

A side of strawberries or raspberries cuts through the sweetness with a bright, tart note.

4. Coconut Milk Latte

Double down on the coconut flavor with a creamy dairy-free latte.

5. Whipped Cream and Chocolate Sauce

Turn them into plated desserts by adding a dollop of whipped cream and a drizzle of chocolate sauce.

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Storage Instructions

Room Temperature: If you plan to eat the brownies within a day, you can store them in an airtight container at room temperature. Just make sure they’re in a cool spot away from heat.

Refrigerator: For longer storage, place them in the fridge for up to 5 days. This keeps the marshmallow layer firm and the coconut fresh. Place parchment paper between layers if stacking.

Freezer: SnoBall Brownies freeze surprisingly well. Wrap individual squares in plastic wrap, then place them in a freezer-safe container. They’ll keep for up to 2 months. Thaw in the fridge overnight or at room temp for about 30 minutes.

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Estimated Nutrition (per brownie, based on 16 servings)

• Calories: 260
• Fat: 12g
• Saturated Fat: 8g
• Carbohydrates: 36g
• Sugar: 27g
• Fiber: 2g
• Protein: 3g
• Sodium: 80mg
• Cholesterol: 35mg

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Frequently Asked Questions

How do I get clean brownie cuts?

Let the brownies chill, then use a sharp knife wiped clean between each cut. It helps to dip the knife in warm water first.

Can I make these ahead of time?

Yes! These brownies are perfect for making a day in advance. They even taste better after setting overnight in the fridge.

What if I don’t have marshmallow fluff?

You can melt mini marshmallows with a bit of butter to create a similar topping. Just work quickly before it sets.

Can I make this gluten-free?

Yes. Use a 1:1 gluten-free flour blend in place of all-purpose flour. Make sure all other ingredients are certified gluten-free.

Is the pink color necessary?

Not at all. It’s purely for that classic SnoBall look. You can skip it or use another color if you’d like.

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Conclusion

SnoBall Brownies are a whimsical, rich, and satisfying dessert that turns a childhood treat into something even better. With layers of fudgy brownie, fluffy marshmallow, and coconut confetti on top, they’re perfect for celebrations or simply when you want a fun, nostalgic bite. They’re easy enough for beginner bakers but impressive enough to wow any crowd. Make a batch—you’ll see what I mean!

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